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Influencer Power

By July 29, 2022August 18th, 2022No Comments

Influencers are more than Influencer Marketing

Credit: getty images

The influencer-era has truly helped the shift from traditional print and tv-advertising to a Social Media Influencer driven one. Another reason for this shift has been the rise of the Customisation-Era.

“Influencer Marketing.”


This term didn’t even exist a few years ago, and now there are entire agencies, businesses, brand strategies and even economies built around it.

But it’s important to remember…influencers are so much more than Influencer Marketing.

Influencer-marketing is a term thrown around by brands and businesses to describe how they use influencers to market and advertise their products. It’s a strategy…a tactic…a channel…a small piece of a much larger corporate campaign with a MUCH bigger budget than the influencer ever sees. So why are Influencers building their own business strategy around one small part of the creator economy that they have built? Let’s explore.

Credit: Mercedes Dean, 05/13/22